The National Advertising Division of the Council for Better Business Bureaus has publicly stated that Mercedes-Benz should remove a commercial for its GL-Class full-size SUV that shows the vehicle ramming a crash sled and repelling it. Despite the fact that the ad in question contains a disclaimer tag at the bottom of the screen that states actual side impact tests incur "significant" body damage, the NAD thinks consumers might not get the fact that Mercedes is using hyperbole to demonstrate the GL's abilities.
The NAD must figure we're all scarecrows on our way to the Wizard for a brain, and until we get one it's their job to point out the obvious for us. We'll lay it out for the NAD so it doesn't have to worry about gullible consumers: the GL-Class can't repel side impact barriers, can't set slalom cones on fire, and can't swallow an entire home's worth of furniture. The only thing the NAD has shown by creating this issue out of nothing is that it's as dumb as it thinks we are.
[Source: BrandWeek via
eMercedesBenz]
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