It might not have as much sway as J.D. Powers or Car and Driver's 10 Best, but UK-based Superbrands Limited has made a business of reporting on what the world thinks of different brands. Since 2001 they've also run what they call CoolBrands to honor what's hot and happening. As part of that venture, they host a party to celebrate the year's coolest. At this year's annual CoolLive event held last night, Aston Martin was announced as the UK's coolest brand. With James Bond set to make his return to theaters in the near future piloting an Aston DBS, we think the timing is perfect.
Since July 2000, Aston Martin has undergone a transformation under the guidance of CEO Dr. Ulrich Bez and now boasts one of the sexiest automotive line-ups in the world. Between the Vanquish S, the DB9 and the V8 Vantage, they seem to be incapable of doing any wrong with a designer's pen.
[Source: Aston Martin
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