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Remember the Canadian automotive journalist who was caught driving a Dodge Charger at 222 km/h (approximately 138 mph) on a public road in Quebec Apparently Dodge does and they think alluding to the story might be a nifty way to market the car he was driving at the time, the Charger SRT8. The story received a ton of press attention in Canada, so making a reference to the incident shouldn't be lost on consumers. The new ad campaign shows a black Hemi-powered Dodge Charger SRT8 and the following text: "A rouleacute; trop vite, vite, vite. Agrave; vendre vite, vite, vite. SRT8-88-8888"

Roughly translated it means, "Drove fast, fast, fast. Sell fast, fast, fast," followed by a telephone number that will get you more info. Dodge has also wisely added a disclaimer telling readers they should only drive that fast on a track. Of course, the Canadian auto journalist in question, Philippe Lagueuml;, had been testing the Dodge Charger SRT-8 on highway 132 in Longueuil, near Montreal. His fine was $958 CDN ($845 US), and enough points on his license to have it suspended. Lagueuml; brought up an interesting point, explaining that car manufacturers will warn journalists to watch out for police, but they usually will also discourage them from testing on closed tracks.

[Source: Kicking Tires]