Click image for full high-res gallery of live and media picsShocking absolutely nobody, Ford's Cisco Codina revealed Mercury's newest model in Chicago today, the
2008 Sable, and we've got live shots and additional official images for you. We've already
talked about what a great decision this was, and even given you the details about this "new" model, but we'll sum it up so you don't have to use our search feature, as nifty as the new search might be.
By resurrecting the Sable (and Taurus) nameplates, Ford will save millions of dollars trying to imprint the
500 and Montego brands on customers' minds. Sable alone has a 60 customer awareness level. Dealers in particular were cited as a strong voice in bringing back the name for Mercury. The car itself is pretty handsome wearing its new face. Strongly resembling the outgoing Montego with a Milan schnoz, the new Sable should offend nobody, and possibly boost dealer traffic. Perhaps in an attempt to explain why the Mercury division won't likely get a tall-wagon version like Ford's Taurus X, Codina pointed out that Mercury's Mariner cute ute is generating more conquest sales from other brands outside the Blue Oval than any other vehicle besides the Mustang.
You can check out the full press release again after the jump, or browse the
gallery that includes never-before-seen shots from the manufacturer and images from the show floor.
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