If we're honest, most decisions in the business world, especially in the auto industry, aren't made for altruistic reasons. Money is the name of the game, and as the environment is becoming a much talked about issue around the dinner table, many automakers are realizing that it's in their best interest, financially speaking, to develop greener vehicles.
Craig Bramscher, the CEO of Brammo Motorsports, which builds the Ariel Atom in the U.S., seems to have changed the course of his company's direction based on the revelation that it could be making less of an impact on the environment. Brammo had been developing a new supercar called the Rogue GT that was to be powered by a V12 engine swilling gasoline like there was no tomorrow. Since Bramscher has realized there is a tomorrow, however, he's changed the product plan to make the supercar all-electric and renamed it the Enertia GT. This could be the beginning of a lineup of EV vehicles from Brammo, as it just unveiled an
all-electric motorcycle last week called the Enertia. While the Enertia GT is likely to have a lower top speed than the Rogue GT due to the switch, acceleration is expected to improve. There's no word on what type of batteries the car will use or how far it will go on a charge, either.
While one could certainly question Bramscher's motivation for going green (one might argue you can attract more attention with an electric supercar than it could with one powered by a V12 engine), it appears the CEO just grew a soft spot for Mother Earth and is changing his dirty ways.
[Source: Winding Road]
