When viewers tune-in to watch the 42nd annual Super Bowl on February 3rd, four automakers – Chevrolet, Hyundai, Toyota and Audi – will compete for the hearts and minds of the gridiron-obsessed masses.
Chevy is only planning one, 60-second ad during the second quarter, while Cadillac will be featured during the pre- and post-game shows. Toyota has two spots of undetermined length, which are expected to hype the redesigned Sequoia and the Tundra pickup, while Hyundai will finally throw its hat onto the Astroturf with two, 30-second spots.
Audi is returning to the game after a 20-year hiatus with a minute-long ad featuring the R8, and we'd expect the spot to focus on the automaker's blitz to become the dominant luxury manufacturer on Earth.
Also of note, Cars.com will be ponying up the required $2.7 million dollars for a 30-second spot, which is causing us to consider renting some ad time on the Goodyear blimp -- or just shooting Neff out of a cannon with an AutoMK-badged cape.
[Source: Audi, Automotive News – Sub. Req.]
