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Can Detroit match Scion for Gen Y supremacy?


Can Detroit match Scion for Gen Y supremacy?

Scion xB

That's the question the Detroit News' Mike Hudson poses to readers in a somewhat tongue in cheek way. But the question remains why can't the Big 3 make cars that are attractive to younger buyers? Before the Focus debuted five years ago, young people were swarming to the VW Jetta and Honda Civic. Now the Focus is much more sedate and not the first pick of young buyers looking for cutting edge. And don't let the clean yet mature lines of the upcoming Cobalt fool you either. That won't get tuners salivating the way the Scion tC has. I do think GM has the best chance with the Solstice infrastructure to pump out affordable & funky small cars. Chrysler is looking at bigger and bolder not smaller and sleeker, even though a Neon replacement with Magnum looks would mean major volume for the company. Ford needs to bring that nifty Focus concept to realty yesterday if it wants to stay afloat in the segment. Otherwise it looks like the reign of Scion has begun.


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