The
Luxury Institute, a research organization whose focus is directed solely upon the top 10% of America's wealthy, has declared that Porsche is the country's top luxury brand. Its 2007 online poll surveyed no fewer than 1,600 affluent folks, each of whom, on average, earns at least $313,000 USD annually and whose net worth is $3.3 million.
Porsche came out ahead of industry heavyweights like BMW, Mercedes, Audi, Lexus, Jaguar and several other traditionally upscale marques. Those surveyed cited characteristics such as Porsche's power, style, elegance and value when making their selections. We have no problem with the poll, as Porsche certainly makes some killer machinery. We just wish that we were, you know, in a position to be among those invited to participate in the survey...
[Source: Luxury Institute/PCNA]
PRESS RELEASE:Porsche Named Top Prestigious Luxury Automobile Brand for 2007 by Luxury Institute for Third Consecutive YearATLANTA (April 12, 2007) – For the third year running, America's most affluent consumers have declared Porsche the top luxury car available today. The Luxury Institute's 2007 independent, nationwide survey of luxury auto brands rated Porsche against 13 of the world's most prestigious car brands, including Acura, Audi, BMW, Infiniti, Jaguar, Land Rover, Lexus, Mercedes and Volvo.
Porsche netted the number one spot based on its consistently superior quality, exclusivity and uniqueness, measure of enhanced social status and its ability to make the client "feel special" throughout the entire ownership experience. It was also measured on value, respondents' willingness to recommend and next purchase preference.
"Customer perception is everything in the luxury car market. This distinction helps us know that we are successfully delivering on our brand values in a very competitive automobile market," said Peter Schwarzenbauer, Porsche Cars North America president and CEO.
The Luxury Institute conducted an online survey of more than 1,600 American consumers – with an average income of $313,000 and average net worth of $3.3 million. Survey respondents strongly associated Porsche with "power, style and excitement" as well as "value," "elegance," and "trust and respect." The proprietary 2007 Luxury Brand Status Index survey is the only measure of the reputation of leading brands among wealthy Americans.
"Wealthy consumers tell us that Porsche stays true to its core values and to its enthusiasts," said Milton Pedraza, CEO of the Luxury Institute. "Porsche remains an automobile that never loses its way on the luxury highway, even at high speeds."
The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 213 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.
