VIDEO: Hyundai Genesis Super Bowl ads

click above image to view Hyundai's Super Bowl commercials

The Super Bowl is this Sunday, and that means we get to see the best commercials that money can buy, and perhaps some football, as well. Hyundai was unsure whether it wanted to spend $2.5m a pop for two :30 spots (a voice over by the Dude doesn't come cheap), but in the end the South Korean automaker decided the Genesis sedan was a big-time product, and it deserved a spot on the world's biggest stage. We loaded both of Hyundai's ads after the jump, and we like what we see.

Hyundai deliberately shied away from any sort of pizazz or funny gimmicks, instead focusing on the virtues of its 375-hp rear-wheel-drive sedan. The silver Genesis on center stage, which is actually the Korean market model (note the winged "Genesis" hood badge and home-market grille), looks great in motion, and Hyundai didn't waste any time needling the luxury car competition. The two spots reference the Genesis having 7-Series and S-Class size with a price tag closer to that of the 3-Series or C-Class. Both spots knock the fact that most Super Bowl ads are about entertainment instead of great products, and both :30 ads drive home the point that Hyundai has a potential game-changer on its hands. We're not advertising experts, but we'd consider this $5m well spent. Follow the jump to preview the ads. Thanks for the tip, Alex!

[Source: Hyundai]


Other languages:
English| Español | Français| Deutsch| Русский| Português| Italiano| Polski| العرب Українська| Nederlands| Turkish| 한국어| 日本语| 简体| 繁體
the contents of this automatic machine translation we do not guarantee the accuracy, please visit the English original content.Welcome to AutoMK.com!

• Skoda Octavia ‘RS ’ concept debuts at Essen Motor Show 12-1-2008 10:34
• Some see a letter, others see a car... 12-1-2008 10:34
• Volvo not interested in buying back Volvo Cars from Ford 12-1-2008 10:34
• GM UK takes two Top Gear awards 12-1-2008 10:33
• Brabham BT 92 debuts at Essen, Sir Jack Brabham not so happy 12-1-2008 10:34
• Upgraded Bunny: Suzuki unveils updated Alto Lapin 12-1-2008 10:34
• Michelin partners with China’s MGL to produce Active Wheel powertrains 12-2-2008 10:19
• Say it like you mean it with "nice parking" cards 12-1-2008 10:34
• Top Gear: Top Gear Pits BMW M3 Vs. Lexus IS-F, We Translate Stig\ s Morse C ... 12-2-2008 10:20
• Taj Mahal Hotel Attack: Tata Motors Chairman, Owner Of Taj Mahal Hotel, Claims T 12-1-2008 10:34