Home| English| Español | Français| Deutsch| Русский| Português| Italiano| Polski| العرب Українська| Nederlands| Turkish| 한국어| 日本语| 简体| 繁體
      
Post New Topic

New reports of Lincoln going global

New reports of Lincoln going global



We distinctly remember hearing last year that Ford had absolutely no desire to export its Lincoln brand to other markets besides North America. Unfortunately, we couldn't find the post in our archives to back up what our memory swears is true. That said, in these tough times when a turnaround puts every crazy idea on the table, it seems that Ford is genuinely considering making Lincoln a global brand to compete with the likes of BMW, Mercedes-Benz, Audi and even Cadillac in markets like Europe and Asia. This according to an interview given by Ford CEO Alan Mulally to the German outlet Auto Motor und Sport.
Mulally revealed to the German rag that his company already sells Lincolns in the Middle East, though we're not sure if those are just Town Cars and Navigators destined for limousine service. Actually building out the entire brand for export, however, is another story that would require a major investment and some smart marketing. Fortunately, Ford says that if Lincoln ever does travel abroad, it will be "sometime in the future" since the focus is on building the brand in North America. Even in that respect, Lincoln's got a long way to go just to catch up to its cross-town rival Cadillac, which at the moment is enjoying all the critical acclaim heaped upon its new CTS sedan.

[Source: Automotive News, sub. req'd]

Other languages:
English| Español | Français| Deutsch| Русский| Português| Italiano| Polski| العرب Українська| Nederlands| Turkish| 한국어| 日本语| 简体| 繁體
the contents of this automatic machine translation we do not guarantee the accuracy, please visit the English original content.Welcome to AutoMK.com!

Quote Reply TOP

Post New Topic

Tags:

Toyota(376)|Ferrari(106)|Mazda(144)|Nissan(225)|MINI(90)|Porsche(186)|BMW(615)|Mercedes Benz(225)|Honda Cars(274)|Audi(213)|Ford(870)|Lamborghini(66)|Bentley(47)|HUMMER(60)|Supercars(1347)|Chevrolet(300)|Chrysler(354)|DaimlerChrysler(286)|Dodge(218)|GM(660)|GMC(76)|Hyundai(119)|Infiniti(42)|Isuzu(13)|Jaguar(97)|Cadillac(115)|Buick(73)|Bugatti(39)|Frankfurt Auto Show(278)|Geneva Motor Show(241)|LA Auto Show(324)|New York Auto Show(367)|Paris Motor Show(159)|SEMA(387)|Tokyo Motor Show(20)|Misc. Auto Shows(490)|Acura(68)|Aston Martin(137)|Jeep(96)|Kia(68)|Saturn(72)|Scion(45)|SMART(46)|Subaru(84)|Suzuki(60)|Volkswagen(255)|Volvo(103)|World Car News(13097)|RR of the Day(136)|Renault(24)|Saab(74)|Rolls Royce(25)|Land Rover(47)|Lexus(91)|Lincoln(72)|Lotus(59)|Maserati(48)|Maybach(19)|Mercury(48)|Mitsubishi(114)|Pontiac(90)|PSA(38)|Driving(194)|Hot News(11305)|Gadgets(1060)|Garage(494)|Government/Legal(540)|Green(691)|Hirings/Firings(286)|I.C.E.(53)|Japan(330)|Maintenance(295)|Marketing/Advertising(607)|Motorsports(2278)|Euro(1035)|Etc.(2871)|motorcycles(4)|Aftermarket(1899)|Auction Action(288)|Audio(113)|Car Buying(2786)|CES(29)|China(227)|Concept Cars(1953)|Contests(137)|Earnings/Financials(385)|Plants/Manufacturing(627)|Podcasts(134)|Economy(984)|Hatchbacks(500)|Hybrids/Alternative(1977)|Minivans/MPVs(463)|Sedans/Saloons(2688)|Sports/GTs(2007)|SUVs(1920)|Trucks/Pickups(888)|Wagons/Estates(485)|Chicago Auto Show(312)|Crossovers/CUVs(379)|Coupes(1887)|Recalls/TSBs(176)|Safety(314)|Spy Photos(1658)|Tech(449)|Time Warp(596)|Trends(2495)|Tuner Tuesdays(308)|Videos(517)|Commercial Trucks(73)|Convertibles(1082)|Detroit Auto Show(720)|
View credits policy

Quick Reply

Options

[ ALT+S for shortcut to submit ]  Preview  Restore  Reset