gboy-ds

Click above for a high-res gallery of the BMW X6.

BMW is marketing the X6 as an entirely new class of vehicle. As such, it's trying to catch people's attention in a revolutionary way. Utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out the interior and get a run-down on the vehicle's stats. Unfortunately, BMW hasn't released any images or video of the X6 hologram in action, but you can read up on all the details in the press release posted below the fold.

Gallery: First Drive: 2009 BMW X6

Other languages:

• Michelin’s Active Wheel technology in detail 10-6-2008 21:26
• The Paris Auto Show Press Room Sucks: Top Ten Reasons The Paris Auto Show Press 10-6-2008 00:22
• Exclusive Video and Spy Photos: 2009 BMW Z4 10-6-2008 09:09
• Tata Nano: Tata Abandons Factory Site, Will They Ever Build The Nano? 10-6-2008 00:22
• 2009 Infiniti G37 Sedan First Drive on Inside Line 10-7-2008 17:56
• Paris 2008: Alfa Romeo Brera Ti 10-6-2008 09:10
• Euro carmakers want billions in loans, too 10-6-2008 00:22
• Miss TW Steel Holland Crowned at Zandvoort 10-6-2008 21:23
• HSCI inaugurates Phase I of 2nd plant in Tapukara 10-6-2008 00:22
• Chevrolet Traverse Production Begins in Tennessee 10-6-2008 00:22