Since Hyundai/Kia has dropped the idea of a pickup truck, Kia's new assembly plant in West Point, Georgia will instead turn out small cars. The first vehicle that will roll off the assembly lines in 2009 is Kia's Sorento, with body on frame construction well suited to a pickup. What doesn't seem primed for a pickup, however, is a softening market, so Kia has decided to redouble its efforts on small cars.
No details about the upcoming car were discussed, only that we should expect a Spectra-sized C-segment vehicle that may be shared with Hyundai. Hyundai CEO Kim Dong-Jin confessed to the organization losing its way slightly by slacking off on small, high volume cars and going after larger vehicles to bolster the brand images and offerings. A return to its roots will please dealers, and the Genesis Coupe will kick off a turbocharging frenzy at Kia, which will focus on small displacement forced induction engines.
[Source: Automotive News - Sub. Req.]
