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Suzuki's three-prong strategy for triple growth by 2010


Suzuki's three-prong strategy for triple growth by 2010



2010 is going to landmark year for automakers. General Motors plans to roll out its first commercial fuel cell vehicles by decade's end, while Chrysler may debut the Imperial. Hyundai plans to be one of the world's top five automakers by then, though its current leadership shake up may temporarily send it roadside.

Suzuki is now joining the 2010 club with the ambitious goal of tripling its sales by that time. Quarter sales this year were three times that of 2005. which already was a record year for the small automaker, mostly by dint of its rapidly expanding lineup. According to Koichi Suzuki, president of American Suzuki Motor Corp., the company feels Americans are more receptive to its products, especially its small, fuel efficient vehicles. Suzuki not only plans to increase its product lineup (pictured is the XL-7), but upgrading current dealerships while simultaneously adding new ones. Over 300 Suzuki dealerships will be fully renovated and 60 new ones will opened by the end of 2006.

Related: Suzuki to close Chevrolet shop in Japan
Suzuki stepping out
Suzuki shares on the upswing after GM stock dumpage


[Source: The Buffalo News]


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